Socialnomics 2009!

Great video about social media!

Here is the information in the video:

• Because of the speed in which social media enables communication, word of mouth has now become world of mouth.

• In the near future we will no longer search for  products and services – they will find us via social media.
• Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – listening first, selling second.
• Successful companies in social media also act more like party planners, aggregators, and content providers than traditional advertiser.
• Twenty-four of the 25 largest newspapers are experiencing record declines in circulation because the Web is now the primary news source.
• By 2010 Gen Y will outnumber Baby Boomers – 96 percent of them have joined a social network.
  • Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
  • Social Media has overtaken porn as the number one activity on the Web.
  • Three out of eight couples married in the U.S. last year met via social media.
  • Years to reach 50 million users:
    • Radio – 38 years
    • TV – 13 years
    • The Internet – four years
    • iPod – three years
    • Facebook added 100 million users in less than nine months.
    • iPhone applications hit one billion in nine months.
    • If Facebook was a country it would be the world’s fourth largest – between the United States and Indonesia.
      • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook – daily.
      • The fastest growing segment on Facebook is 55-65 year-old females.
      • Some sources say China’s QZone is larger with over 300 million using its services (Facebook’s ban in China plays into this).
      • Facebook USERS translated the site from English to Spanish via a Wiki in less than four weeks and cost Facebook $0.
      • comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the number one Russian social network.
      • A 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction. One-in-six higher education students are enrolled in online curriculum.
      • Percentage of companies using LinkedIn as a primary tool to find employees – 80 percent.
      • Eighty percent of Twitter usage is on mobile devices…people update anywhere, anytime. Company reputations are often killed before the company even knows it is bleeding.
        • Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
        • There are no secrets in social media – ask any job applicant who didn’t get hired because of those college party pictures on Facebook or Flickr.
        • The second largest search engine in the world is YouTube.
        • Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78 percent of those articles are written in languages other than English.
          • If you were paid a $1 for every time an article was posted on Wikipediayou would earn $156.23 per hour.
          • There are over 200,000,000 blogs and 54 percent of bloggers post content or tweet daily.
          • Twenty-five percent of search results for the World’s Top 20 largest brands are links to user-generated content. Thirty-four percent of bloggers post opinions about products & brands.
          • People care more about how their social networks ranks products and services  than how Google ranks them.
          • Seventy-eight percent of consumers trust peer recommendations
            • Only 14 percent trust advertisements.
            • Only 18 percent of traditional TV campaigns generate a positive return on investment.
            • Ninety percent of people that can skip ads using TiVo do so.
            • Hulu (the online video site) has grown from 63 million total streams in April 2008 to 373 million in April 2009.
            • In the past month, 25 percent of Americans said they watched a short video – on their phone.
            • According to Amazon’s Jeff Bezos, 35 percent of book sales on Amazon are for the Kindle when available.